If you've been to the Super Bowl you already know - there are A LOT of brand activations. (Maybe the most of any large scale sporting event?) To rise above the noise in the über-packed brand activation universe during the Super Bowl, P&G had to play it smarter than Sheldon Cooper at a trivia night. So they didn’t just target jersey-clad NFL fanatics, but also the "I'm-just-here-for-the-snacks" crowd.
P&G Battle of the Paddles
Cutting through the Clutter
Strong on Field Leadership
When rehearsal time with Talent is tight (or in this case non-existent) on-site (or on-turf) leadership becomes your secret weapon. Sure, the Producer and Director are the wizards behind the curtain, but the floor manager? They're the ones twirling the baton at the circus. For "Battle of the Paddles", our squad of floor managers didn't just play traffic cop; they were also responsible for tournament operations - making sure the right players were in the right place as the competition progressed