X Games

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X Games
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Putting the Interactive into Alt-Broadcasts

X Games is where we cut our teeth back in 1998 – and it remains the breeding ground for excellence: from the Athletes and events to the tech AND the Production Teams. Now more than ever the X Games is continuing to explore ways to engage audiences across a “fragmented distribution” landscape. While alt casts started as experiments for second screen experiences they have evolved to become a core (maybe the main?) offering of events like X Games. Producing the right content for the right platform is the secret in the sauce
client
ESPN
location
MULTIPLE
days of production
TOO MANY TO COUNT NOW
HOlY SH#T MOMENTS
324

THE PLAYBOOK

The X Games digital interactive experience extends the traditional linear broadcast into interactive and social platforms (YouTube, Twitch, TikTok, and Caffeine) Leading up to event week, Boombox integrates with the in-house X Games team to help entertain and INTERACT with the millions tuning in on their digital platforms (some are there to watch their heroes, others might have never watched action sports before.) By flexing all the muscles in our streaming arsenal (OBS, properly produced talent, music, graphics & partner obligations) our goal is making sure that everyone online is informed and entertained – and that the audience vibes are riding high.

23

NUMBER OF YEARS WE'VE BEEN WORKING WITH ESPN

6

AVG NUMBER OF DAYS ONSITE

Fun facts

Boombox Head of Production TJ Walker got his start at X Games as a PA
Winter X Games has been in Aspen for the last 22 years!!!!
The X Games live event production is STILL the gold standard that every other action sport event aspires to

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