Race Tapes

Content
projects
Race Tapes
Hey, share this with someone

Race Tapes | Sports Docuseries

Race Tapes is a long-form sports docuseries produced by Boombox that set the storytelling bar in mountain biking. Inspired by the narrative depth and character-driven structure of Drive to Survive, the series focused on episodic storytelling, editorial craft, and post-production excellence. Boombox led the full post-production process, shaping raw competition footage into a cinematic sports docudrama that elevated athletes, rivalries, and stakes beyond race results. Oh, and we had puppets.
client
Red Bull
location
Europe & North America
days of production
Many
# of Puppets
4
MISSION

Breaking the Netflix Sports Doc Formula

Don’t get us wrong, we’re all about a well-told sports story. But let’s face it, many of today’s series feel like they were spat out by ChatGPT. Maybe it’s time to pump the brakes, or, better yet, throw in some puppets? So, we did.

For Race Tapes, our good friends at Red Bull Media House wanted to spotlight the grit and glory of UCI Mountain Bike World Cup Downhill and Cross Country racing—but without the tired tropes and clichés. Challenge accepted. We dialled up:

• Long-form documentary editing
• Character & arc development
• Editorial pacing and tension building
• Music, graphics, and finishing
• Making sure episode three is where people realize they’re locked in

‍

‍

‍

186

Total SE2 Episode Mins

2

"Naked" Puppet Scenes

Unscripted Sports Stories, Built Different

No perfectly polished narratives. No manufactured drama. Red Bull asked us to do the opposite: deliver a raw, unscripted sports documentary that leaned into authenticity and humor.

‍

We started by dissecting the modern Netflix-style sports documentary playbook. The familiar tropes. The slow-motion anguish. The overly precious voiceover moments. Then we made some editorial decisions. Which conventions still worked for an action sports docuseries. Which ones felt tired. Which ones needed to be thrown straight out the window?

‍

The puppets? That began as a throwaway idea during a “no bad ideas” brainstorming session. It stuck because it worked. A self-aware storytelling device that cut tension, undercut seriousness, and reinforced what this project actually was: a character-driven sports documentary that didn’t take itself too seriously, but took the craft very seriously.

Authentic. Unfiltered. A little ridiculous by design.

‍

FAQ

Your Questions, Answered

You’ve got questions, we’ve got the secret sauce. Here’s how we balance big ideas with the heavy lifting of production to keep everyone winning.

Want to learn more?

Reach out
Everything you’ve been wondering about the Boombox method, minus the corporate stiff-collars. Pick a topic and dive in.
Is Boombox a global production partner for Red Bull?
Saint-Sauveur, Quebec
+-

Yes. Boombox is one of Red Bull’s top global production partners, trusted to deliver live broadcasts, documentary series, and creator-led content across multiple regions and formats. Our long-standing relationship spans sports, gaming, and adventure projects, with Boombox supporting Red Bull Media House through end-to-end production, post-production, and platform-ready storytelling worldwide.

How did Boombox work with Red Bull on Race Tapes?
Saint-Sauveur, Quebec
+-

Boombox partnered with Red Bull to co-develop the concept, creative approach, and production workflow for Race Tapes, blending documentary sensibilities with cinematic narrative structure. Our teams worked together to shape the emotional beats, pacing, and editorial decisions that defined the series’ storytelling footprint.

‍

How is the production approach for Race Tapes similar to Box to Box Films?
Saint-Sauveur, Quebec
+-

Like Box to Box Films, Race Tapes combined documentary-level editorial intent with cinematic production values. This means the series was structured around character, tension, and narrative arcs rather than straightforward event recaps, and was produced with the same care given to athlete profiling, compositional framing, and long-form storytelling.

Did Boombox handle both production and post-production for Race Tapes?
Saint-Sauveur, Quebec
+-

Yes. Boombox handled live capture workflows on location as well as full post-production, including assembly editing, graphics, sound design, finishing, and preparation of platform-ready deliverables that helped the series land with emotional and visual impact.

Apply Now

Apply Now
Apply Now

Apply Now
Apply Now

Apply Now

Join the team

We're awesome, promise. Hit us up and see for yourself.
holla