GRAN TURISMO WORLD CHAMPIONSHIPS

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GRAN TURISMO WORLD CHAMPIONSHIPS
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The tipping point

The Gran Turismo World Championship features a massive variety of tracks and cars; more than would ever be possible outside of the game and that translates into super compelling on screen action. Our goal with each broadcast is to blend traditional racing aesthetics with new school Esport cool; combining the prestige of motor racing's upper echelon events, with a tone of voice that makes sense for the player base. Esport may have just reached the tipping point where virtual racing has become more exciting than its IRL equivalent.
client
SONY INTERACTIVE
location
BARCELONA -AMSTERDAM
days of production
3 PER STOP
GAME MODES
2
MISSION

Energize the base

Ultimately, most Esport programs are judged on two factors: 1) Entertainment value 2) Ability to engage the player base.

Subscriber growth is a main KPI for every broadcast - with graphics, VTs & caster talking points all geared towards promoting qualification and participation in the World Tour. In contrast to F1 broadcasts where 99.9% of the audience will likely never get behind the wheel of a race car, our audience ALL play the game. Giving our hardcore Player base actionable insights they can transfer over to their own gameplay was also a massive editorial focus.

12

MINIMUM NUMBER OF PLAYER TIPS & TRICKS WE INTEGRATE PER BROADCAST

5%

INCREASE IN AVERAGE PLAYER TIME IN THE 48 HOUR POST EVENT WINDOW

Multiply the languages, increase the impact

With events in Salzburg, Madrid, Las Vegas, Sydney and Monaco – the timeline for the series was aggressive and required the ability to simultaneously execute the program onsite – while also preparing for the following stop. One of the most impressive accomplishments of the Broadcasts is maybe also the least obvious. Producing up to 17 Language per stop, was a significant undertaking and resulted in as many viewers watching on the alt streams as on the main English language broadcast.

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Fun facts

Total viewership exceeded 4.1 million viewers for the final event of the season. Only 25% of the viewers watched in English.
Working with game developer Polyphony we were able to continuously evolve the API integration between game and broadcast - enhancing the flow of info broadcast AND live event experience.
Subscriber growth is a main KPI for the broadcasts - graphics, VTs & caster talking are all geared to promote qualification & participation in the World Tour.

Join the team

We're awesome, promise. Hit us up and see for yourself.
holla