Red Bull Campus Clutch

A 400 event Global Series culminates here

In an increasingly competitive Esport market, Red Bull Campus Clutch occupies a unique (and very engaged) niche: A worldwide competitive Valorant tournament exclusive to University students. With world wide ambitions right from the jump, it meant that Boombox had to flex our entire skillset - with timing from project commission to first broadcast under 6 months

client

RED BULL GAMING

location

MADRID

days of production

# OF GLOBAL STUDENT TEAMS

25,000

MISSION

From "Zero to Awesome"

With big ambitions, but no prior editions, we started off with Red Bull's initial creative for the property. An important milestone was the fact that all of the qualifier events needed to have the same look and feel as the Finals, so priority one was developing an onscreen graphics package that could be rolled out to 400 world wide tournaments. Simultaneously, we worked with our friends at Red Bull to develop everything from promotional content, to stage design, to producing the broadcast for the Grand Finals in Madrid.

50%

of Ross XPression graphics machines were operated remotely - helping reduce logistics costs and carbon footprint

One Size, Fits One

A premium user experience is a key hallmark of the Red Bull brand and for Campus Clutch this extended to our on-stream talent. Boombox was tasked with making the Caster experience frictionless. Each of our on-air personalities has access to a dedicated Talent concierge from initial contact, to contracting, to travel & transfer through their pre-broadcast briefings.

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