Ever driven a Zamboni? We've sourced them. The iconic Montreal location? Permitted by yours truly. And the course? Designed by our genius minds. We love to sweat the small stuff and on this shoot we weren't just behind the camera, we were behind almost EVERYTHING that made the idea a reality. With different deliverables across Youtube, IG and TikTok, everything was timed to take maximum advantage of the F1 hype cycle - rocketing itself into number 10 on Youtube's trending charts.