A tight turnaround time meant that post production timelines were super compressed. The solution: an experienced team of 3 editors onsite during the main shoot window in Saas Fee. Immediately upon conclusion of the shoot day the edit team would get to work wrangling data and starting the assembly of the edits. The ultimate goal was balancing polished storytelling with content that was immediately relevant to the Olympic audience.
Putting the "flow" into workflow
AVOIDING THE O-WORD
Each one of the athletes featured in the content had gold medal dreams BUT strict rules around brands and the Games meant that we (and even the athletes themselves) couldn't actually say the "O-Word." Showcasing the preparation for the biggest quadrennial winter sports event on the planet (see what we did there?) without using the word "Olymp . . . " (oops -almost slipped up there) required some careful editorial contortions.