A tight turnaround time meant that post production timelines were super compressed. The solution: an experienced team of 3 editors onsite during the main shoot window in Saas Fee. Immediately upon conclusion of the shoot day the edit team would get to work wrangling data and starting the assembly of the edits. The ultimate goal was balancing polished storytelling with content that was immediately relevant to the Olympic audience.
Different Audiences. Different Vibes
With a massive spectrum of content, from full length feature films to short-form web series to instagram stories, our objective was to cater to different audience demographics with content types with organic appeal. Catering to a wider Olympic fanbase, full length documentaries aired on both NBC and CBC. A Youtube series and social assets (each with completely different aesthetics) were all aimed at the endemic audience of dedicated snowboarders.
RED BULL MEDIA HOUSE
days of production
Underground ski lifts
Putting the "flow" into workflow
AVOIDING THE O-WORD
Each one of the athletes featured in the content had gold medal dreams BUT strict rules around brands and the Games meant that we (and even the athletes themselves) couldn't actually say the "O-Word." Showcasing the preparation for the biggest quadrennial winter sports event on the planet (see what we did there?) without using the word "Olymp . . . " (oops -almost slipped up there) required some careful editorial contortions.
One of the "Boombox Superpowers" is our ability to immediately bond with players and athletes. Part laid back approach, part subject matter expertise - it's an important part of our secret sauce that keeps us from looking like the fish out of water typical "Agency types"