Red Bull Toast Trials creator competition produced by Boombox Group

Toast Trials

Creators
projects
Toast Trials
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Toast's first athlete project with Red Bull

Red Bull Toast Trials put eight creators on a custom-built course and dared them to go bigger, faster, and funnier than the person before them. A format engineered to generate clips, and it delivered on every front. Premium where it counts, scuffed where it's funny. Intentionally a little busted, but built with Red Bull production value behind every frame. Nothing here was made for a trophy case. It was made for the feed.
client
Red Bull
location
Los Angeles
days of production
1
Golden toasters awarded?
1 (well, technically 2)
MISSION

Moment it could have all fallen apart?

Eight creators. One course. Eight different definitions of funny, and Red Bull's name on all of it.

The risk was never the build or the schedule. It was tone. Put a brand behind streamer chaos and it usually stops being chaos. It turns into a campaign wearing a costume. The fails get sanded down. The personalities get notes.

So we didn't sand anything down. We held Red Bull-grade craft on the course, the lighting, and the look, then let the creators be exactly as unpredictable as they showed up.

1%

Shots that needed a retake

1M+

Views per clip across TikTok, YouTube Shorts & more

Finding the line between Creator & Brand

Boombox led production on Red Bull Toast Trials, building the format, the course, and the content system around eight creators and one very competitive afternoon.

Our role spanned:

  • Creator-led competition format development
  • Custom course build and production design
  • Multi-creator, live-to-camera capture
  • On-screen competition graphics and language
  • Post-production editing, colour, and audio finishing
  • Social-first cut-downs built for clip velocity

From the jump, the bet was simple: keep it genuinely fun. Real fails. Real personalities. The stuff that makes streamer content travel: protected, not polished out. That choice is why the clips moved. Multiple cuts cleared a million views each, and Toast walked away happy with his first athlete project under the Red Bull banner.

Behind-the-scenes production crew on the Red Bull Toast Trials course
Behind-the-scenes production crew on the Red Bull Toast Trials course
Behind-the-scenes production crew on the Red Bull Toast Trials course
Behind-the-scenes production crew on the Red Bull Toast Trials course
Behind-the-scenes production crew on the Red Bull Toast Trials course
Every good competition has a moment it could go sideways. We don't manage that moment. We point the camera at it. That's where the best clips come from.
FAQ

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If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.

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Everything you need to know about how we build competitive entertainment
What is Red Bull Toast Trials?
Saint-Sauveur, Quebec
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A creator-led competition format built for Red Bull, centered on Toast's first athlete project with the brand. Eight creators take on a custom-built course, going bigger and funnier each run. It's engineered to generate short-form clips: humour, fails, and streamer personality, all built for the feed.

Why put eight creators on one course?
Saint-Sauveur, Quebec
+-

Because competition needs stakes, and stakes need people you want to root for. Eight creators with eight different instincts means real tension, real reactions, and a different highlight every run. That's what makes it repeatable instead of a one-off.

What platforms did the content target?
Saint-Sauveur, Quebec
+-

Platform-first, by design. The format was built to break into vertical, social-native cut-downs for TikTok, YouTube Shorts, and other major channels, where multiple clips cleared a million views each, alongside longer hero content.

How does Boombox build formats that actually generate clips?
Saint-Sauveur, Quebec
+-

We design the clip in before the cameras roll. The course, the competition structure, and the graphics package are all built around the moments we know will travel: humour, fails, and personality. Intentionally a little busted, just like Streamer Games. Premium where it counts.

How does Boombox think about platform-first vs. broadcast-first content?
Saint-Sauveur, Quebec
+-

We start platform-first for almost everything we make. Broadcast reaches a defined audience at a defined time. Platform-first content reaches people on their terms, in the formats they've already chosen. Starting vertical doesn't just scale better. It forces clarity about what's actually compelling before a single frame is shot.

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