The dropout rate for young female athletes in various sports after the age of 13 is startlingly steep. Acknowledging this alarming trend (and with ambitions to flip the script), one of the KPIs set by USA Swimming for the series was to motivate budding female swimmers by showcasing relatable role models.
Off the Blocks
Inspiring Female Swimmers to stick with the Sport
We're all guilty of a deep dive into the scroll abyss on our go-to social media platforms—and guess what, so is our target demographic! By specifically producing a minimum of 2 fun, upbeat reels per location, we charged up the promotion of the each episode with it's own social specific assets (not just a rehash of the same footage used in the EP)