Field Tested

A live Twitch competition series Boombox produced for Amazon/BPS and the U.S. Army at the Chula Vista Elite Athlete Training Center. Four streamer duos paired with four active-duty soldiers across a three-day mission structure: physical, mental, and a final gauntlet. Chat plays directly into the game through the ICAST app.

Everything past the control room moved over cellular using SRT: cameras, mics, return feeds, talkback, all of it. The field plant ran on batteries instead of generators, and every signal path was monitored for latency, so a live cut was a timing decision, never a gamble.

Field Tested wasn't built as combat spectacle. Each mission was built around a real Army MOS role: combat engineer, signal and comms, cyber, infantry, artillery, UAV, human performance. That kept the tone grounded in composure under constraint instead of Tough Mudder-style theatrics.

Three live two-hour Twitch streams, a cutdown, a short edit, promo assets, and a full graphics package, all carried across three days on an all-cellular plant with no meaningful drop.

Yes, and it's one of our favorite things to build. Brand challenge systems: formats with real stakes and real tension that brands can fund without it feeling like a campaign. Platform-first, built to repeat, and engineered so the competition is the content.

Yes, and this is one of the most important creative challenges we solve. The key is that the competition has to be real. Real stakes, real tension, real outcomes. Brands that try to manufacture jeopardy or cast creators as props end up with content that audiences reject immediately. Boombox's approach ensures the brand's involvement enhances the competition rather than compromising it, the brand funds the stakes, enables the format, and earns authentic association with the energy. Red Bull is the gold standard for this globally, and it's a model we've applied across multiple brand partnerships.