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E.L.F.'s goals for this projects were ambitious: 1) It needs to SURPRISE 2) It's gotta generate BUZZ on Social and 3) People need to feel a sense of SCARCITY. Check, check and check. The exclusive e.l.f. drop sold out well before the end of the 3 hour stream with over a million unique viewers tuning in
With a stream that included product announcements and product application it would have been very easy to jump the shark into infomercial territory. We balanced out the branded segments with Tiny Town announcement, gameplay and lots of fun conversations!
Our set consisted of Three Distinct Areas:
Area One: Streaming and makeup application, including two gaming setups and two beauty stations
Area Two: Couch set for Twitch Stream, social content shoots and creator hangout area
Area Three: Raised streaming platform for hero TwitchStream and Loserfruit always on streaming
Both, but format development is increasingly central to what we do. We develop creator-led formats with real stakes that are designed to repeat and scale into franchises, not just one-off activations. This includes everything from initial format concepting and pilot production through to full-season execution. Twitch Expedition is an example of a format we helped build from the ground up — a creator-led competitive event designed specifically for Twitch's platform dynamics and audience behavior.
Boombox designed a dedicated talent management workflow for Red Bull Campus Clutch, supporting casters and commentators through contracting, travel, logistics, and pre-broadcast preparation so on-air talent could focus entirely on performance.
A one-off challenge is a moment. A repeatable competition format is a property. The difference is architecture: repeatable formats have clear mechanics, scalable stakes, defined character roles, and a structure that can grow with each iteration. Boombox designs for repeatability from day one, we think about how the format travels across seasons, how the stakes escalate, how the audience builds investment over time, and how the IP can expand into new platforms or partnerships. One-off challenges are fine, but franchises are where the real value lives for both platforms and brands.
