The Crankworx World Tour constantly looks to push boundaries on Broadcast tech. Recent Highlights include: first ever FPV follow drone usage in a live MTB broadcast, fully remote graphics integration (the team from Rawmotion was in Austria while the competition was taking place in British Columbia) and use (maybe abuse?) of public internet and SRT protocols that allows us to remotely edit features and highlight shows from Boombox HQ in Saint-Sauveur, Quebec
Crankworx World Tour
Got no Chill
BRAND INTEGRATION DONE RIGHT
In 2019 we eliminated the traditional 30 second commercial spot from all of our broadcasts. The result is that every brand integration in the broadcast is bespoke. From onscreen graphics that talk tire type and pressure, to location VTs that promote the best riding sports, everything is designed with an endemic mountain bike audience in mind. The filter is simple: If it won't resonate with a mountain bike enthusiast, it doesn't make it to air.