In addition to the page concept and design, Boombox was also responsible for all the copy in the catalog. Everything, from the company introduction, to the individual boat descriptions, and even technical sections involving the construction and outfitting of each kayak, was handled by Boombox. Riot has always had an image of being a very “Fun” company. Our goal was to keep the text fun and engaging but inform the viewer on what makes Riot a unique company. Take a look at a higher resolution version of the company introduction page and judge for yourself.