| For this element, designed for a qualifier event for ESPN’s Summer X Games, we wanted to break the “Grunge” stereotype often associated with action sports and go with something “clean and fresh.” Set to a hip-hop rhythm and cut to induce a slightly disjointed feeling, this sequence highlights the 3 core sports of the X Games movement (BMX, Inline and Skateboard.) Originally designed as a transitional element between action sports segments, this sequence has since been reused and recycled in a number of different ways. (This ability to easily and inexpensively tweak graphic elements for a client’s different uses is something we thrive on) |
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